The 54+ best Prime Day beauty deals on makeup, skincare and haircare
AMAZON Prime Day officially kicked off yesterday (Tuesday, July 8), bringing four days of huge discounts across thousands of beauty products – but the biggest beauty bargains are going live TODAY (Wednesday July 9).
Whether you’re topping up your favourite skincare, investing in a hair tool you’ve had your eye on, or finally trying that viral makeup product, Prime Day is one of the best times of the year to save on your beauty buys.
Shop Amazon Prime Day beauty deals
Amazon’s Prime Day sale is a must for beauty lovers shopping beauty, hunting for beauty deals, and those wanting to stock up on gifts (how about a head start on Christmas?) – it pays to be organised, quite literally.
We’re already seeing major deals across brands like Olaplex, Foreo, and CeraVe, plus discounts on everyday favourites including the Victoria Beckham-loved Weleda Skin Food.
The biggest beauty deals are expected to arrive on 9th July, so be prepared to jump on some major discounts throughout the day/
Remember, Prime Day deals will be exclusively available for Prime members to access, so you’ll need to sign up if you want to access the discounts.
If you haven’t yet, you can start with a 30-day free trial, bag your bargains, and cancel anytime.
Amazon has teased shoppers with a selection of deals and sales in recent weeks, but the bigger discounts start now as part of Amazon Prime Day.
If you’re keen to bag a deal, bookmark our Best Amazon Prime Day UK deals and Amazon Prime Day guide to stay on top of live updates and the best buys as we find them.
Amazon Prime Day: Best beauty deals
Best Amazon Prime Day Beauty deals: under £10
- Neutrogena Hydro Boost Water Gel Moisturiser, £7.52 (was £13.49) – buy here
- Dots for Spots Acne Patches, £8.66 (was £13.99) – buy here
- Rimmel Multi Tasker Better Than Filters, £6.17 (was 12.99) – buy here
Best Amazon Prime Day beauty deals: under £50
- COLOR WOW Dream Coat Supernatural Spray, £16 (was £27) – buy here
- Philips Electric Shaver 3000 Series, £49.99 (was £119.99) – buy here
- UKLASH Eyelash Growth Serum, £30 (was £38) – buy here
- Montblanc Explorer Eau de Parfum, £48.95 (was £82) – buy here
- Bio-Oil Body Skincare Oil, £10.92 (was £23.99) – buy here
Best Amazon Prime Day beauty deals: 50% or more
- Olay Regenerist Day Cream SPF30, £12.92 (save 62%) – buy here
- Garnier Vitamin C Daily UK Brightening Fluid SPF50+, £5.49 (58% off) – buy here
- Bed Head by TIGI Recovery Shampoo and Conditioner Set, £11.99 (save 62%) – buy here
- DAVIDOFF Cool Water Man Intense Eau de Parfum, £32.24 (save 52%) – buy here
- Real Techniques Everyday Essentials Makeup Brush & Sponge Kit, £10.99 (save 52%) – buy here
Bes skincare deals
Olay Regenerist Day Cream SPF30, £12.92 (was £34)
- Neutrogena Hydro Boost Water Gel Moisturiser, £7.52 (was £13.49) – buy here
- Elemis Pro-Collagen Cleansing Balm, £34.91 (was £49) – buy here
- Naturium Niacinamide Cleansing Gelée, £13.67 (was £18.50) – buy here
- Grown Alchemist Skin Renewal Day Cream, £29.27 (was £46) – buy here
- Dots for Spots Acne Patches, £8.66 (was £13.99) – buy here
- Garnier Micellar Cleansing Water, £4.27 (was £9.99) – buy here
- UKLASH Eyelash Growth Serum, £30 (was £38) – buy here
Best make-up deals
Maybelline Concealer Instant Anti Age Eraser Eye Concealer, £4.73 (was £9.99)
- Wonderskin Wonder Blading Lip Stain, £13.68 (was £18) – buy here
- Rimmel Multi Tasker Better Than Filters, £6.17 (was 12.99) – buy here
- Maybelline New York Lash Sensational Sky High Mascara, £7.19 (was £12.99) – buy here
- Urban Decay All Nighter Setting Spray, £19.50 (was £29.50) – buy here
- L’Oreal Paris True Match Tinted Serum Foundation, £8.99 (was £13.99) – buy here
- Real Techniques Everyday Essentials Makeup Brush & Sponge Kit, £10.99 (was 22.99) – buy here
- e.l.f. Power Grip Primer, £8.03 (was £10) – buy here
Best haircare deals
OLAPLEX No 3 Hair Perfector, £17.99 (was £28)
- Aussie SOS Hair Mask, Supercharged Moisture, £8.99 (was £12) – buy here
- Bed Head by TIGI Recovery Shampoo and Conditioner Set, £11.99 (was £31.50) – buy here
- Hair Burst Growth and Thickening Shampoo and Conditioner Set, £14.16 (was £19.99) – buy here
- COLOR WOW Dream Coat Supernatural Spray, £16 (was £27) – buy here
- Kérastase Elixir Ultime Hair Oil, £39.94 (was £42.80) – buy here
Best grooming deals
Philips Electric Shaver 3000 Series, £49.99 (was £119.99)
- Wahl Groomsman Rechargeable Beard Trimmer, £16.99 (was £19.99) – buy here
- Phillips Electric Shaver 7000 Series 14-in-1, £71.99 (was £84.99) – buy here
- Gillette Intimate Body Hair Trimmer for Men, £28.24 (was £59.99) – buy here
Best beauty tools and tech deals
ghd Platinum + Professional Hair Straighteners, £144.39 (was £239)
Dyson Airwrap i.d. Multi-Styler and Dryer, £399.99 (was £479.99)
- CurrentBody Skin LED Light Therapy Mask, £359.99 (was £399.99) – buy here
- Revlon Salon One-Step Hair Dryer & Volumiser, £27.99 (was £49.99) – buy here
- STYLPRO Mini Beauty Fridge in Rose Gold, £38.99 (was £54.99) – buy here
- LED UV Nail Lamps for Gel Nail Polish, £8.48 (was £11.99) – buy here
- BAGSMART Toiletry Bag Large Hanging Travel Wash Bag, £23.99 (was £29.99) – buy here
- Shark FlexStyle 5-in-1 Air Styler & Hair Dryer, £206.99 (was £279.99) – buy here
Best bodycare deals
Wild The Full Monty Refillable Deodorant Starter Kit, £24 (was £32)
- ESPA Bergamot & Jasmine Bath & Shower Gel, £14 (was £20) – buy here
- Bio-Oil Body Skincare Oil, £10.92 (was £23.99) – buy here
- Aveeno Daily Moisturising Body Oil, £7.13 (was £8.99) – buy here
- ManCave Lemon and Oak Shower Gel, £6.96 (was £11) – buy here
- HUGO BOSS Man Deodorant Stick, £10.40 (was £22.44) – buy here
Best fragrance deals
Vera Wang Princess Eau de Toilette for Women, £20.15 (was £60)
- DAVIDOFF Cool Water Man Intense Eau de Parfum, £32.24 (was £67) – buy here
- Montblanc Explorer Eau de Parfum, £48.95 (was £82) – buy here
- Daisy Marc Jacobs, £42.48 (was £62.50) – buy here
- Britney Spears Fantasy, £19.50 (was £42) – buy here
- Estee Lauder Beautiful Magnolia Intense Eau de Parfum, £57 (was £69.50) – buy here
Best nailcare deals
OPI Nail Envy Nail Polish, £20.70 (was £21.99)
- Scholl Velvet Smooth Electric Foot File, £18.99 (was £39.99) – buy here
- Sally Hansen Instant Cuticle Remover, £4.90 (was £7.99) – buy here
- Cutex Hydrating Cuticle Oil, £4.99 (was £7.35) – buy here
- Sally Hansen Nail Growth Miracle Treatment, £5.70 (was £10.95) – buy here
- O’Keeffe’s Working Hands, £6 (was £8.49) – buy here
- essie Original Nail Polish, 50 bordeaux, £4.27 (was £8.99) – buy here
- GentleCare Hand Cream, £12.75 (was £15) – buy here
What is Amazon Prime Day?
Amazon Prime Day is the annual sales event exclusively for Amazon Prime members.
It first began in July 2015 as a way for the retailer to celebrate Prime members during its 20th birthday anniversary.
But it has since evolved into one of the biggest shopping events of the year for Amazon fans.
This year, Prime Day will take place in July, moving away from the October sales period seen in previous years.
During Prime Day, Amazon offers incredible savings across a wide range of categories, including summer beauty essentials, with new deals launching every few minutes.
How to take part in Amazon Prime Day?
The next Prime Day installment for 2025 is just around the corner...
To take advantage of all the Prime Day deals, you’ll need to be an Amazon Prime member.
If you’re not already a member, and you’ve never had a Prime account before, you can sign up for a free 30-day trial to access the deals.
By activating your free trial you’ll get immediate access to the Prime Day deals, and access to the rest of the Prime membership benefits, which include free shipping, access to Prime Video and Prime Music.
Once you’re a Prime member, simply visit the Prime Day page on the Amazon website to start shopping.
If after 30 days you decide you don’t want the membership, remember to cancel before the end of the trial period or you’ll be charged.
A monthly Prime membership costs £8.99, or you can pay £95 for an annual subscription.
- Sign up for an Amazon Prime 30-day free trial to access all the Prime Day deals next month
When is the Prime Day 2025?
Sign up for an Amazon Prime 30-day free trial
Amazon has confirmed the next Prime Day event will take place starting from TODAY, 8th July 2025, moving away from the October sale.
The sale will kick off on 8th July, with four days for shoppers to take advantage of discounts and deals across top brands like Dyson, Revlon, Elemis, Cloud Nine, Elizabeth Arden and more.
The highly anticipated event usually spans over 48 hours, but this year Amazon are extending to four days of discounts, with a mix of offers ranging from lightning deals available for a limited time to deals for the duration of the event.
More recently exclusive discounts have been made available to Amazon Prime members before the event starts, shoppers can head to the Amazon deals hub to check out current offers.
What is good to buy during Prime Day?
Prime Day offers discounts on a wide range of products, making it an excellent time to stock up on essentials or treat yourself to something special.
The new dates for Prime Day makes the event the ideal time to top up on all your summer essentials, whether that be SPF-boosting skincare, setting sprays to help your makeup stick during sweaty days, or hydrating hair heroes for the days you’re in and out of a swimming pool.
It is a particularly good time to purchase more expensive items such as beauty electricals or premium skincare and makeup products as often savings are comparable to other seasonal sales throughout the year.
If you’re not looking to splurge on that eye wateringly expensive product from your beauty wish list, Prime Day is a great opportunity to make sure you’re stocked up on all your essentials, from cotton wool to cleansers.
Shoppers can check Amazon pricing over time using platforms like camelcamelcamel or price comparison sites such as Idealo and PriceSpy to ensure they really are getting the best possible deal before taking the plunge.
In terms of beauty buys, the biggest cash savings will be on high-ticket beauty items such as hair straighteners, IPL hair removal machines, electric shavers and toothbrushes.
But the sale is also a great chance to bulk buy everyday beauty essentials, which is more cost-effective in the long run.
In previous years there have been huge savings on premium ad designer beauty names such as Shark beauty, Lancôme, Elizabeth Arden, Kérastase, Colour Wow, Elemis, ghd and OPI.
However, shoppers will also find plenty of everyday skincare and makeup brands like Cerave, BioOil, Maybelline and Olay.
How to find Amazon Prime Day deals?
Finding Amazon Prime Day deals is easier than ever thanks to the dedicated Prime Day page on the Amazon website.
On the deals hub page, you can browse thousands of offers across all categories.
You can also follow Amazon on social media for real-time updates and sneak peeks at upcoming deals.
In my opinion, to make the most of Prime Day you should keep an eye out for deals leading up to the event by browsing the ‘Upcoming Deals’ section on the Amazon website or app.
You can also set reminders with an Alexa device, and add items to personalised Wish Lists or Save For Later lists.
The added bonus is that Alexa will automatically alert you when a deal on your favourite item is live.
What is a lightning deal?
There are a variety of different Prime Day deals to look out for during the event.
Alongside ‘deals of the day’, Prime shoppers can get their hands on limited-time offers called lightning deals.
These lightning deals come in limited quantities and once they are sold out they aren’t restocked – making them even more in-demand.
In the past, we have seen Prime Exclusive offers crop up, which only Prime members can take advantage of.
But these offers are often early access deals that get released ahead of the main sale event and often entice non-members to join up for the extra discounts.
On rare occasions, you will find discounts on newer released beauty or makeup items, but they often sell out fast.
Amazon Prime Day: Our 10 best deals
Amazon Prime Day runs until midnight on Wednesday (9th October). Here's our pick of the best deals for Prime subscribers.
*If you click on a link in this boxout we will earn affiliate revenue
- Shark FlexBreeze HydroGo Cordless Fan, £99.99 (was £129.99) – buy here
- Midea 36-inch Portable Tower Fan, £39.49 (was £59.99) – buy here
- L’Oréal Paris Anti-Ageing Day Cream, £9.75 (was £29.99) – buy here
- Ninja Foodi StaySharp Knife Block, £164.04 (was £249.99) – buy here
- Anker Power Bank 325 Portable Charger, £24.89 (was £29.99) – buy here
- Ninja CREAMi Ice Cream Maker, £156 (was £199.99) – buy here
- Kouric Air Conditioning Neck Fan, £29.98 (£39.98) – buy here
- HandFan Portable Handheld Fan, £18.69 (was £21.99) – buy here
- Eufy Omni C20 Robot Vacuum Cleaner, £379 (was £599) – buy here
- Xinwild Wireless Earbuds, £21.99 (was £129.99) – buy here
Just remember: to qualify for these offers you need to be signed up to Prime.
We’ve rounded up more great offers here:
What beauty retailers does Amazon host?
Amazon is packed with beauty brands you know and love, from GHD, Dyson and Olaplex to La Roche-Posay and Maybelline.
You’ll also find everyday favourites like Olay and Philips, plus Foreo and Remington, making it super easy to top up your beauty stash during Prime Day.
Whether you’re hunting for a premium hair tool, your go-to SPF or a mascara that actually lasts, Amazon has a huge range to scroll through without leaving your sofa.
And with thousands of brands to discover on Amazon, you may even discover a new favourite.
When is the next Amazon Prime Day?
Amazon Prime Day is coming returning from 8th July 2025 with four days to grab the best deals on beauty, skincare, hair and more.
It’s the perfect excuse to stock up on summer essentials, refresh your holiday beauty kit or finally treat yourself to that luxury tool you’ve been eyeing up while it’s on sale.
You’ll find deals across a wide range of categories, with many dropping throughout the event to keep things exciting.
Prime Day often features exclusive deals you won’t find at other times of the year, so it’s worth keeping your wishlist ready.
Remember, you’ll need to be a Prime member to access the offers, but you can sign up for a free trial if you’re not already a member.
Prime Day officially begins at midnight on 8th July, but Amazon is already rolling out some incredible deals ahead of the big day.
Are Amazon Prime deals different each day?
Yep, Prime Day deals change all the time, with new offers dropping throughout the event and Lightning Deals that can sell out in a flash.
It’s worth checking back often and adding your favourite bits to your basket early so you don’t miss out while deals are live.
Some deals only last for a few hours, while others can sell out in minutes if they’re popular, so it pays to act fast.
You might notice different categories go on sale at different times, so it’s worth setting reminders for specific products you want.
Amazon often reveals new “deal of the day” offers across beauty, tech and home, so the selection is always changing.
If you see something you really want at a good price, it’s worth snapping it up before it goes.
To make life simpler, we’ve rounded up the best Prime Day deals for less time scrolling and more time shopping.
Are Amazon Prime deals better than Black Friday?
Prime Day deals can be just as good as Black Friday, and sometimes even better, especially if you’re after beauty and tech buys you want in time for summer.
While it depends on what you’re shopping for, Prime Day is a solid chance to score discounts without waiting until November’s sales rush.
Many beauty and grooming products see strong discounts during Prime Day, and you often get the added bonus of faster delivery, ideal for summer plans.
Black Friday can be great for big purchases and Christmas gifting, but Prime Day lets you shop ahead of the autumn rush.
Some brands use Prime Day to test discounts before Black Friday, so it can be a great time to secure an early bargain.
